WISCONSIN EYE DOCTORS
Our doctors are the heart of our eye care centers.
At every Wisconsin Vision location you’ll find an experienced optometrist, the latest technology and attentive care.
Protecting your vision and eye health is an ongoing partnership between you and your eye doctor. We encourage all our patients to share important health information, ask questions, and make regular eye exams part of their continuing preventative care.

MILWAUKEE AREA DOCTORS
MADISON AREA DOCTORS
WAUKESHA AREA DOCTORS
FOX VALLEY AREA DOCTORS
RACINE AREA DOCTORS

WHAT'S AN OPTOMETRIST?
An optometrist is an eye doctor with a Doctor of Optometry (OD) degree. Optometrists typically have a bachelor’s degree (in biology or related sciences) followed by four years of professional training and study at an accredited optometry school.
Optometrists are health care providers who specialize in diagnosis and treatment of disorders and diseases affecting the eyes and visual abilities. They perform eye exams to evaluate vision and health (both the health of your eyes and general health issues that can affect the eyes, such as diabetes).
The scope of medical care provided by optometrists is defined by state law. In Wisconsin, optometrists can:
- Prescribe, dispense and fit contact lenses and ophthalmic lenses
- Prescribe medication to treat eye problems
- Remove foreign objects from the eye
- Administer vision therapy and orthoptics
- Provide prosthetics and prosthetic eye care
Our eye doctors can help diagnose, prevent, and treat a wide range of eye problems. If specialized medical care or surgery is necessary, we’ll recommend a qualified ophthalmologist.
We have opticians and eye doctors who speak Spanish at many of our locations. Please contact your Wisconsin Vision to schedule an appointment if bilingual assistance is needed.
pediatric eye doctors
All Wisconsin Vision optometrists provide comprehensive eye exams and eye care for toddlers 3 and over, kids, tweens, and children with special needs.
For children under age 3 please contact us for a referral. We always welcome new patients.
Studies show vision problems affect 20% of preschool-aged children and 25% of children in school.
Our eye doctors work in partnership with Prevent Blindness America to ensure Wisconsin children with vision problems are able to get the care they need and deserve. Learn more about how we give back.

DO EYE DOCTORS TAKE INSURANCE?
YES – and our eye doctors are authorized providers for more types of vision insurance than other eye clinics. We provide free coverage checks so you’ll understand exactly what your plan pays for before your visit. Wisconsin Vision optometrists also accept CareCredit for optical services and eyewear.
Union Health & Welfare Plans Accepted:
Carpenter’s Health and Welfare Fund
Central States Southeast and Southwest Areas Health and Welfare Fund
IBEW Local 481 Benefit Fund
Laborers Health and Welfare Fund
Roofer’s Health and Welfare Fund
Sheet Metal Workers Health and Welfare Fund
Teamsters Local 135 Health and Welfare Fund
Wisconsin Education Association
Wisconsin Electrical Employees Benefit Fund
Wisconsin Health Fund
Wisconsin UFCW Unions and Employers Health Plan
Can I see an eye doctor without insurance?
Yes, absolutely. Many of our patients don't have vision insurance and are able to get affordable comprehensive eye exams, glasses and contacts at Wisconsin Vision.
What’s the difference between an optometrist and an ophthalmologist?
An optometrist is your go-to eye doctor for routine eye exams, vision correction and treatment of common eye problems like a stye or pink eye. Optometrists can diagnose and write prescriptions for eye conditions, and if you require specialized care they’ll provide a referral to an ophthalmologist.
Ophthalmologists are medical doctors and specialists in ocular disease and disorders. If you experience vision loss or decreased vision, have a family history of eye disease, or suffer an eye injury you’ll want to see an ophthalmologist.
What’s an optician?
Opticians are eyewear specialists, but they’re not eye doctors. Opticians work closely with optometrists to dispense and fit corrective eyewear for patients. Wisconsin Vision opticians are also customer service and insurance experts, ready to help you understand your benefits, explain optical lens options and adjust or repair frames.
When should you go see an eye doctor?
Young children should have their first eye exam at 6 months, again at 3 years old and once again before starting Kindergarten (our eye doctors see children ages 3 and up – please contact us for a referral for younger patients).
School aged children and teenagers should see an eye doctor once a year for a comprehensive eye exam and vision correction (if needed). Adults with healthy eyes should get yearly or biannual checkups as recommended by their eye doctor. Yearly eye exams for seniors are recommended for adults ages 60 and older.
You may need to see an eye doctor more frequently based on your family history of eye disease, or if you have a chronic health condition that increases your risk of eye problems (such as diabetes). Patients with Type 1 or Type 2 diabetes should have a yearly dilated eye exam to screen for diabetic retinopathy.
Do your optometrists treat children?
All Wisconsin Vision optometrists provide comprehensive pediatric eye exams and eye care for toddlers 3 and over, kids, tweens, and children with special needs.
For children under age 3 please contact us for a referral.
Are your eye doctors open on Saturdays?
Yes, all of our eye doctors are open on Saturday to see patients. In general, Saturday appointments are in high demand, so please be prepared to book ahead.
Do Wisconsin Vision eye doctors use Optomap®?
Yes! Optomap® retinal imaging is available at the following locations: Elm Grove, Milwaukee (Layton Ave), Franklin, Greenfield, Pewaukee, Racine (Douglas Ave), Janesville, Madison (Odana Ave), and Appleton.