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Elevate Your Eyewear

*Selection varies by location

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Insurance Experts

We'll show you how your plan works, and how to get the most value out of your vision benefits. We also accept most vision insurance plans including:

Eye Med, VSP, Superior Vision, Spectera, Davis Vision, Quartz and more!

Plans We Take

Two Blind Brothers

An Exclusive Partnership Two Blind Brothers

In partnership with Two Blind Brothers, For every $10* spent on a frame, Wisconsin Vision will match donations in support of Fighting Blindness.

*For a limited time

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FREE Lense Upgrade With Purchase

Terms & conditions apply

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Kid Packages Starting at $69

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$69 Eye Exams

Terms & conditions apply

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FREE Lens Upgrade with Purchase
Kid eyeglass package
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Current Promos

Offer valid July - September, 2024

Kids Eyeglasses Package Starting at $69 Starting at $69

Get a kids eyeglasses package for just $69 at all Wisconsin Vision locations.

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Comprehensive eye exams $69

Get a comprehensive eye exam for $69* at all Wisconsin Vision locations.

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20% off for seniors

Seniors get a 20% discount on eyeglasses, eye exams and most other products and services. This is a standing offer with no expiration date.

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Discounts for Union workers

Union members enjoy special pricing and discounts off eye exams, eyeglasses and most other products and services. This is a standing offer with no expiration date.

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EyeSubscribe (Contacts shipped to you)

When you enroll in EyeSubscribe, your contacts are conveniently sent to you right when you need them. This is a completely free service when you order your contact lenses through Wisconsin Vision.

Some restrictions apply, see offer details.

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Be. More. Wisconsin.®

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See. More. Life. Be. More. Wisconsin.®

Wisconsin Vision

vs. Online Retailers

Deep WI Roots

Wisconsinites choose Wisconsin Vision

Personalized Health & Style Support

Optometrists to keep your eyes healthy, eyewear experts to fit your style

Huge Frame Selection

Our frame selection is 2-3x larger than any other opticals


may not support local

Virtual Window Shopping

Impersonal e-commerce, regardless of your eye health

Standard Frame Selection

…because you're bound to look OK in one of them

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Eye Exams for the entire family

Comprehensive $69* Exams

Every eye exam* is entirely administered by a licensed optometrist. Comprehensive eye exams do more than test your vision – they can help prevent vision problems down the road & even diagnose other serious health issues.

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Insurance Experts

Our optometrists are in-network providers who accept more vision plans than other WI eye care centers. We’re here to help you get the most bang for your buck – even without insurance coverage.

Vision Insurance

Caring Eye Doctors

Our eye doctors are all licensed optometrists (OD) who perform your eye exam and prescribe corrective lenses if needed. Our doctors can also diagnose, prevent, and treat a wide range of eye problems.

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High-Value Vision Care

We offer a huge selection of popular, innovative & value-priced eyewear brands. Prescription eyeglasses with quality frames that fit your life, your style, and your budget are all within reach at Wisconsin Vision.

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