Terms & conditions apply

The team recently had the opportunity to show the Tele-Optometry technology available for customers all over Wisconsin! Learn More

Paramount Optical Patients

Welcome to Wisconsin Vision! All of your optical care records will be kept at our West Allis location, though you can choose any of our 26 locations for vision care. We’re looking forward to seeing you!

Questions? Call us!

Optometrists & optical stores


We offer quarterly deals and discounts on eye exams, eyeglasses and more. Promos are available at all Wisconsin Vision stores.

See Current Promos

Terms and conditions: these offers are not valid with other offers, discounts or insurance. Some restrictions may apply. Eye exam offer excludes contact lens examination. Eye exam promotional pricing only valid when patient purchases a complete pair of eyewear at a Wisconsin Vision location. If not, eye exam cost is $79.



You can use your CareCredit credit card to buy glasses online and in our stores.

Our eye care centers carry a wide range of eyeglass frames for men, women, and kids. We also offer prescription safety glasses for work, hunting, sports and wherever else life takes you.

OR NARROW IT DOWN (select all that apply)

*Available in store

Wisconsin Eye Care Center


Every eye exam is administered by a licensed optometrist or a technician (during Telehealth exams). Comprehensive eye exams do more than test your vision – they can help prevent vision problems down the road & even diagnose other serious health issues.



Our optometrists are in-network providers who accept more vision plans than other WI eye care centers. We’re here to help you get the most bang for your buck – even without insurance coverage.



Our eye doctors are all licensed optometrists (OD) who perform your entire eye exam and prescribe corrective lenses if needed. Our doctors can also diagnose, prevent, and treat a wide range of eye problems.



We offer a huge selection of popular, innovative & value-priced eyewear brands. Prescription eyeglasses with quality frames that fit your life, your style, and your budget are all within reach at Wisconsin Vision.


Wisconsin Eye Care Center + YOUR COMMUNITY

As Wisconsin’s largest independently-owned optical company we’ve made it our business to give back to the communities that helped us grow from a single store in 1978 to over 25 eye care centers spanning the state.

CREATING STRONGER COMMUNITIES from the Mississippi to Lake Michigan

Locally-owned businesses give back to their communities at more than double the rate of national chains.HOW WE GIVE BACK CAREERS

Local ownership of business means people who live and work where you do are involved in development decisions impacting our lives and local environment. At Wisconsin Vision, our patients are our neighbors. You’ll make real connections and enjoy exceptional personal service.

¿Cómo se dice optometrista en inglés?

Many of our opticians and eye doctors speak Spanish. To ensure a Spanish-speaking staff member is available to assist, please contact your Wisconsin Vision location for an appointment.

Our COVID-19 Safety Protocol

As an essential healthcare provider the health and safety of our patients and staff is an absolute priority as we address your eye care needs. Learn more about the precautions we're taking and asking of you prior to visiting one of our locations:


Wisconsin optometrists providing eye exams and eyeglasses Wisconsin optometrists providing eye exams and eyeglasses
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