Children's Eye Exams $49

What to expect & how to prepare 

Proper vision is essential for learning and safety. When children can’t see well, they may underperform in school or sports without realizing poor vision is to blame.

A brief vision screening by a pediatrician or at school is not the same as a comprehensive eye exam from an optometrist. Children need a thorough evaluation of their eyes and vision to detect and treat problems as early as possible. 

Pediatric eye exams are available at all Wisconsin Vision locations and are performed by a licensed optometrist, not a technician.

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Kids eye exams in Wisconsin
Pediatric eye exams in Wisconsin

Pediatric eye exam cost

Most vision insurance plans cover the cost of a yearly pediatric eye exam. Our eye doctors accept many insurance and union plans, and we offer free benefit checks. Just call or stop by and we’ll let you know what’s covered.

Without insurance, a children's eye exam costs $49 at all Wisconsin Vision locations (some restrictions may apply to promotional price, please see offer details). CareCredit is also accepted for eye exams and kids' eyewear at all our stores.

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How often kids need their eyes checked

According to the American Optometric Association, an infant’s first eye exam should be at 6 months old. Please contact us for a referral for children under 3 years old.

AOA guidelines for kids’ eye exam frequency:

Kids’ eyes can change quickly as they grow. Regular eye exams ensure eye health and vision development are on track.

Age Eye exam frequency
3 years Toddlers should have their first eye exam at age 3.
5-6 years Kids should have an eye exam before starting 5K.
6-18 years Once a year or as recommended by your eye doctor.

What is tested during a pediatric eye exam

Tests and procedures may vary based on the patient’s age, overall health and vision. Your eye doctor will customize the exam to meet your child’s needs. In general, we assess many different aspects of pediatric eye health and vision including:

visual acuity testing for children in Wisconsin


For young children who haven’t learned the alphabet, eye doctors conduct vision assessment using symbols (like a house, circle, or apple) instead of the standard eye chart.

binocular vision testing for kids


The child wears a pair of 3D glasses while looking at random patterns of dots. This allows the eye doctor to measure how well the eyes work together (eye teaming).

evaluating peripheral vision in children


The eye doctor tests peripheral vision by having the child look straight ahead while they bring their hand in from the side until the child can see it.

retinoscopy to determine refactive error in children's vision


The eye doctor shines a light into each eye and observes the reflection on the retina to look for clouding or refractive errors.

eye movement tests during a pediatric eye examination in Wisconsin


The child is asked to follow an object with their eyes so the doctor can observe eye movement.

pediatric eye health assessment by a licensed optometrist in Wisconsin


The eye doctor examines the eyelids, eye area, cornea, iris and lens, looking for any signs of infection or abnormality.

testing pupil response as part of a kids' eye exam


The eye doctor shines a light to test pupil reaction.

Other things your optometrist may check during a child’s eye exam:

  • Lazy eye (amblyopia)
  • Crossed eyes (strabismus)
  • Eye misalignment viewing at near distance (convergence insufficiency)
  • Color vision
  • Depth perception
  • Hand-eye coordination
What to expect at a child's eye exam

Are kids’ eyes dilated during an eye exam?

The American Optometric Association recommends dilating a patient’s eyes every year as part of the comprehensive eye exam.  Is it necessary?  Absolutely.  Dilating drops are safe and effective for a child of any age.

However, with our practice, we now take a digital image, with our state of the art Optos® system, which can provide us with more than a 200-degree field of view of the back of the eye. Optomap® retinal exams don't necessarily replace dilation. If the eye doctor finds something in the image, a dilated eye exam may be required for further evaluation.

What are the side effects of eye dilation?

Most common side effects of dilating drops include: light sensitivity, enlargement of the pupil and blurry vision.  These side effects typically last 4-6 hours, depending on the type and concentration of the dilation drops used.

If you have any other questions about the tests done during a pediatric eye exam, please contact your Wisconsin Vision. Our doctors of optometry and trained opticians are happy to help.

Preparing for your child’s first eye exam

For the parent:

The eye doctor will ask you about your child’s medical history before their first eye exam. Be ready to provide information including:

  • Medications
  • Medical conditions
  • Allergies
  • Family medical history
  • Your child’s primary care physician

If your child wears glasses or contacts, bring them to the appointment. Let the optometrist know if you have any concerns about your child’s eyes or vision, or if you’ve noticed any symptoms such as watery eyes, frequent headaches or squinting.

For the child:

If your child is nervous about getting an eye exam there are things you can do to reduce anxiety and have a more enjoyable visit.

Tell your child when you schedule their first eye exam. It can help to visit the eye clinic ahead of time so they’re already familiar with the location on the day of the appointment. You can also bring your child along when you get an eye exam to show them it’s painless and important for everyone to do.

Explain the basics of an eye exam in plain language. Tell them they’ll be asked to look at different shapes and pictures, and that the doctor will shine a light to look at their eyes.

Encourage your child to ask questions. If you don’t have the answer, let them know they can ask the eye doctor questions during the exam. Your child can also bring along a favorite toy or stuffed animal to hold.

After a kids’ eye exam:

When the exam is finished the eye doctor will go over the results with you, including any recommended treatments such as glasses, an eye patch or vision therapy. If your child received eye drops during the exam they might have blurred vision or sensitivity to light for the next few hours, which is normal.

Even if your child never complains about their vision, it’s important to keep up with routine eye exams. Kids don’t always realize it or have the ability to explain when they’re having trouble seeing. Detecting vision problems early makes treatment much more effective.

Learn more about comprehensive eye exams at Wisconsin Vision or schedule an appointment online:


Preparing for a toddler eye exam
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