Affordable comprehensive eye & vision examinations

Routine eye exams and vision testing are a crucial part of preventative health care. Early diagnosis of eye and vision problems can help prevent vision loss and detect warning signs of other serious health problems.

Even if you have perfect vision, getting an annual eye exam is a painless and cost-effective way to protect your quality of life.


Eye exams improve eye health

why exactly are eye exams so important?

Many eye diseases don’t have obvious symptoms. You might not feel any pain or notice a change in your vision until a serious eye problem has developed. Glaucoma in particular is known for advancing unnoticed until permanent vision loss has occurred.

Health problems including cancer, hypertension, diabetes, and more can be detected during a routine eye exam. By evaluating the health and condition of the blood vessels in your retinas, your eye doctor can be the first one to notice warning signs of systemic diseases.

You might not know perfect vision until you see it. This is especially important to remember for children, as difficulties in academics, sports, and social situations can sometimes be traced back to underlying vision problems.

Extensive use of smartphones, tablets, and computers frequently leads to digital eye strain (aka computer vision syndrome). Symptoms can include dry eyes, headaches, blurred vision, headaches and even neck or shoulder pain.

Regular eye exams can help prevent or reduce the symptoms of digital eye strain and protect your eyes against long-term effects. Our doctors can prescribe eyeglasses or contacts with lenses specifically designed to counteract the effects of prolonged screen time.

Vision can deteriorate gradually, especially with age. Regular exams and prescription updates keep you seeing clearly and comfortably.

eye exams in WisconsinDisease prevention & early detection of serious health problems
walk-in eye examsExperience healthy, perfect vision at every stage of life.

WHAT Happens during an eye exam?

Your overall health, previous visits, and current symptoms will determine the specific tests included in your next eye exam. In general, a comprehensive adult eye exam may include:

eye exam patient history in Wisconsin


This includes any vision symptoms, eye injuries, medications, or family history of diseases like diabetes or hypertension. Your doctor may also ask about your workplace and routines to screen for environmental conditions affecting your eyes.

eye examination vision tests in Wisconsin


Eye charts are used to measure visual acuity at near and far distances. Other tests measure depth perception, color vision, peripheral vision, eye muscle function, and how pupils respond to light.

eye exam refraction test in WI


While you look through a series of different lenses, your eye doctor measures how the lenses focus light. You participate by saying which one of two options gives you clearer vision. This lets your eye doctor refine the lens power you need to properly correct vision problems including nearsightedness, farsightedness, and astigmatism.

eye exam keratometry Wisconsin


A circle of light is focused on the cornea (the clear outer part of your eye) and its reflection is measured. This lets your optometrist measure the outer contour to measure astigmatism and get the right fit for contact lenses.

eye exam tonometry Wisconsin


Tonometry is a test to measure your eye pressure. Eyes are continually producing clear fluid that flows into your eyes and drains out. If there’s a problem with drainage, pressure can build up and damage the optic nerve (causing glaucoma). In this test, an instrument releases a small puff of air as a sensor measures the corresponding indentation on the eye’s surface.

eye movement tests during an eye examination in Wisconsin


Your eye doctor may perform tests to assess how well your eyes are able to change focus and move/work in unison (eye teaming). Evaluating how your eyes move can let your optometrist identify problems compromising your focus or binocular vision.

eye dilation as part of a routine eye exam in Wisconsin


Eye drops are used to dilate the pupils, which gives your doctor a better view of your retina, optic nerve, and other internal eye structures. Optomap®  dilation-free retinal imaging allows your doctor to conduct a comprehensive retinal exam with no dilating drops needed (not available at all locations*).

contact lens eye exams in Wisconsin


If you wear or want to start wearing contact lenses, you’ll need a contact lens exam and fitting as well as a standard eye exam. A contact lens exam includes special tests to measure your pupil and iris, map your cornea, and evaluate your tear film. Contact lens wearers also have their eyes checked for any damage or changes contact lens use may have caused.

*Eye exams with Optomap® retinal imaging are available at the following locations: Elm Grove, Milwaukee (Layton Ave), Franklin, Greenfield, Pewaukee, Racine (Douglas Ave), Janesville, Madison (Odana Ave), and Appleton.


How often you need an eye exam


how often do i need my eyes checked?

The American Optometric Association recommends the following guidelines for people with no signs of eye or vision problems:


Age Eye exam frequency
6 - 24MONTHS First exam at 6 months*
2 - 5YEARS At age 3, and again before starting 5k
6 - 18YEARS Once a year
19 - 60YEARS Every 1-2 years or as recommended by doctor
60+YEARS Once a year

*Our doctors of optometry provide eye exams for children aged 3 and older. For children younger than 3, please contact us for a referral.

If chronic conditions like diabetes or glaucoma run in your family, you may need more frequent checkups. Our optometrists provide eye exams for patients with diabetes and are qualified to treat eye problems associated with Type 1 or Type 2 diabetes.

If any of the following are true, it’s time to schedule an exam ASAP:

  • You can’t remember when your last eye exam was
  • You regularly use a computer, tablet, smartphone or other digital screen for extended periods
  • You experience headaches, squinting, or blurred vision
  • Driving at night has become difficult
  • You’ve noticed a sudden increase in ‘floaters,’ spots, and/or bright flashes
  • You have chronic eye pain, redness, dryness, itching, discharge or irritated skin around the eyes
  • You’ve experienced an injury to the eye or eye area

If you notice any changes in your vision or eyes, it’s in your best interest to see an optometrist right away. Identifying issues early means the treatment is likely to be easier and more successful. Eye exams for seniors are recommended annually for early detection of any age-related vision changes.



Right now we’re offering comprehensive eye exams for $45 at all Wisconsin Vision locations (contact lens examinations excluded, terms & conditions apply).


Using insurance for an eye exam

Most vision insurance plans cover all or most of the cost of a yearly eye exam, and sometimes pay for part of your eyeglasses or contact lenses.

If you have a medical condition like pink eye or glaucoma, your medical insurance may also be billed for related eye care services.

At Wisconsin Vision we take more types of vision insurance and offer free coverage checks to make sure you’re getting the maximum benefits from your plan. If there are any out-of-pocket expenses associated with getting your eye exam, we’ll tell you exactly how it breaks down so you won’t have any surprises.

Our highly trained opticians are familiar with the strategies providers use to limit their own costs, and happy to show you how to get the most value out of your vision insurance, union health & welfare plan, HSA or flex dollars.

Eye exams without insurance

We offer special pricing on eye exams without insurance.

Current Promos

Many of our patients don’t have vision insurance and are still able to afford regular comprehensive eye exams. We’ll always explain your best options, with or without insurance.

You can also use CareCredit for eye exams and eyewear at all Wisconsin vision locations, with interest-free financing for up to a year.

Low cost eye exams in Wisconsin
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