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Optical lenses for glasses and prescription sunglasses in Wisconsin
Types of optical lenses

Choosing the right lenses for your glasses

Most people spend 80% of their time at the eye doctor just choosing frames. We want you to love the way you look and see. Our opticians are happy to explain your options and recommend the best lenses and coatings for your prescription and budget so you can feel confident making the right choice (and get back to trying on frames!)

Wisconsin Vision is proud to use eyeglass lenses from ZEISS, the world’s leading manufacturer of precision optics. All clear ZEISS lenses go beyond the current industry standard and offer sunglass-level UV protection with their exclusive UVProtect technology. This means every pair of glasses with ZEISS lenses provides full UV protection for your eyes and the delicate skin in the eye area.

eyeglass lenses to reduce digital eye strain ZEISS Digital Lens

Ideal for all-day use in modern life. Reduce digital eye strain (aka computer vision syndrome) from screens and digital visual behavior.

computer glasses with office lenses ZEISS Officelens

Optimal visual fields for near and middle distances. Prevent eye strain caused by shifting your focus between a computer screen and the rest of the office.

color changing eyeglass lenses ZEISS PhotoFusion Lens

Self-tinting lenses change from clear to dark and back again up to 2x faster than previous generations of photochromic lenses. Available in both single vision and progressive lenses, and with all coatings.

individualized single vision eyeglass lenses ZEISS Individual SV

Customized single vision lenses totally individualized to your facial anatomy and position-of-wear parameters. The lens design is optimized for every individual power for an outstanding range of vision.

customized progressive eyeglass lenses ZEISS Progressive Individual 2

Customized progressive lenses optimized to your unique pattern of vision including prescription, visual habits & lifestyle creating a more natural vision experience in all light conditions

progressive lenses that fit in more types and sizes of frames ZEISS Progressive Lens Precision Plus

Not all progressive lenses are suitable for every frame shape and size. ZEISS Progressive Lens Precision Plus lets you choose the frames you love and enjoy fast adaptation for your lenses.

HD progressive lenses synchrony Performance HDV

synchrony Performance HDV progressive lenses use Morphing Generation Technology to give you the best-performing progressives at every viewing distance, in any style of frame.

anti fatigue lenses ZEISS SmartLife Lens

SmartLife lenses are designed to help you keep your focus when your gaze moves to and from mobile devices. SmartLife supports all-day eye comfort for modern-day visual behavior patterns.

  • Lens Coatings

Lens coatings (also called lens treatments) can be applied to any type of optical lens to enhance performance.

  • Scratch-Resistant

    While nothing can make optical lenses scratch-proof, an anti-scratch coating makes the surface much harder and more durable.
  • Anti-Reflective (AR)

    Applied to both the front and back of the lens, anti-reflective coating (also called anti-glare) eliminates reflections for better vision and fewer distractions.
  • Anti-Fog

    Prevents lens fogging when you come in from the cold. Reduces the amount of lens fogging caused by being hot and sweaty.
  • UV Blocking

    Built-in UV protection in clear or dark lenses blocks harmful UV rays to protect your eyes and their sensitivity. All ZEISS lenses feature their UVProtect Technology, so a separate coating isn't needed.
  • Blue Light Blocking

    DuraVision® BlueProtect from ZEISS is a lens coating with a blue light filter to reduce the amount of blue light reaching your eyes and reduce eye strain from digital displays.
  • Polarization

    Polarized sunglass lenses are treated with a chemical filter that blocks horizontal light rays. This eliminates glare from reflected light on water, cars, or other shiny surfaces.
  • Mirror Coating

    Mirror coating on sunglass lenses not only looks cool but can improve visual comfort in extreme light conditions. ZEISS DuraVision Mirror coating is available in 8 colors.
  • Tint

    Adding a colored tint to clear lenses can be done for fashion, fun, or for improving how you see under certain conditions. Tinted lenses can increase contrast and improve depth perception, which can be helpful when playing sports, driving, or working outdoors.
  • Types of Optical Lenses

  • Single vision lenses
    Single vision lenses have the same prescription power across the entire lens. Ideal for correcting myopia (near-sightedness) and hyperopia (far-sightedness).
  • Bifocal lenses
    Bifocals are made up of two lenses to correct both near and far-sighted vision. Bifocals have a visible dividing line between the two.
  • Trifocal Lenses
    Trifocals are made up of three lenses to correct not only near and far-distance vision but additionally presbyopia, known as the inability to focus in the middle distance (caused by loss of flexibility in the eye’s lens).
  • Progressive lenses
    Progressive lenses are becoming an increasingly popular choice over bifocals and trifocals. Progressive lenses correct vision at near, middle, and far distances with no “transition zone” or visible divide.
  • Toric Lenses
    Toric lenses are a type of single-vision lens used to correct astigmatism by adding cylinder correction, an additional prescription power.
  • Prism Lenses
    Prism lenses correct heterophoria, a vision disorder characterized by the eyes not looking in the same direction when at rest.
  • Lens Materials

  • CR-39 Plastic
    CR-39 is a thermal-cured plastic polymer popular for its low cost and lightweight.
  • Polycarbonate
    Polycarbonate was first used to make helmet visors and safety glasses and is now a popular choice for prescription eyeglasses. Polycarbonate is lighter and more impact-resistant than CR-39 plastic.
  • High-index Plastic
    High-index plastic features a higher refractive index (how efficiently light passes through the material) than CR-39 plastic, making the lenses thinner and lighter.
  • Glass
    Glass lenses have excellent optical qualities such as resistance to scratching and typically cost less than plastic. While being cheaper upfront, glass lenses today are not widely used due to their heavier, more fragile nature vs plastics.

Crafting prescription lenses in Wisconsin

Wisconsin Vision is one of the largest optical lens providers in the Midwest. Every pair of eyeglass lenses we sell is hand-finished in our own state-of-the-art lens lab, LBC Optics.

Our New Berlin lens lab is the first in North America to adopt environmentally-friendly prescription lens manufacturing technology. Wisconsin Vision is leading the way in making optical lens production safer and greener with alloy-free lenses.

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