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We're a few blocks north of Southridge Mall, and a couple blocks south of Layton. Our store is in a shopping center near an Olive Garden.
Store hours
Monday 9am - 6pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 6pm
Saturday 9am - 3pm
Sunday Closed



Greenfield Eyeglass Store

Quality eyewear & eye care in Greenfield, WI. Wisconsin Vision is a full-service eyeglass store and eye care center.

Where Greenfield shops for designer eyeglass frames

We carry a wide and fashion-forward selection of eyeglasses and sunglasses from leading brands for men, women and kids.

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Find the latest deals & discounts on eyeglasses, eye exams, contact lenses and more.


Discounts on eye exams and eyewear in Greenfield Wisconsin

We use world-class ZEISS optical lenses hand-finished right here in Wisconsin. We’ll explain the best lens options & treatments for your vision.


Eyeglasses and optical lenses in Greenfield WI


We're a direct provider of prescription safety glasses for employers and individuals. We can design a custom safety eyewear program and recommend the best safety frames & lenses for your budget.

Prescription safety glasses in Greenfield WI


You'll love our expansive range of prescription and non-Rx sunglasses for men, women and kids. Customize your shades with a wide range of sunglass lenses & treatments like polarized, adaptive (color changing), mirrored and many more.

Prescription sunglasses for sale in Greenfield WI

Optical store FAQ

There’s no average price, because there’s no average patient! The final out-of-pocket cost of prescription glasses depends on the type of frame and lenses and whether you have vision insurance.

We carry a wide range of frames including designer options and value-priced picks. You can get a free coverage check and we’ll explain how to get the most out of your benefits. Or take advantage of our deals and discounts only available for patients without insurance. We also accept CareCredit, which can make paying for eyeglasses easier.

We don’t offer same-day turnaround. Prescription eyeglasses are made and hand-finished at our lab in New Berlin and can take up to a week before they’re ready for you.

Because eyeglasses are custom made medical devices, this is one case where faster isn’t necessarily better. The processes used in eyeglass fabrication are highly specialized and require state-of-the-art equipment and multiple quality checks (if done correctly).

There are thousands of variables that go into a single pair of prescription glasses: the frames you choose, your vision prescription, astigmatism magnitude and location, lens power, lens material, lens type, and lens treatments.

Quality isn’t always the quickest option, but for something as crucial as eye health and vision, we believe it’s the better option.

Yes! We sell prescription reading glasses with multiple lens options including bifocals, progressives, blue light filtering and more.

Over-the-counter readers are generally OK for short-term use. But if you have stronger vision in one eye, astigmatism, digital eyestrain or need distance vision correction, you’re better off getting proper prescription glasses for reading.

Yes! We accept donations of used prescription glasses on behalf of Lions Club International. Your unwanted eyewear can change a life.

Optometrists do not recommend wearing your everyday eyeglasses during most sports (golf, bowling and other no-contact activities should be fine). If there’s the potential to break your glasses you’re not only risking the cost of replacing them, but your eyes could be injured.

Prescription sports glasses are a much better option as they’re designed to protect your eyes and can even enhance performance! Our opticians are happy to explain your sports eyewear options at Wisconsin Vision.

Most people who wear glasses on a regular basis would tell you anti-reflective (AR) coating is definitely worth it. AR coating (also called anti-glare coating) eliminates almost all reflected light from both the fronts and backs of optical lenses.

Eliminating glare from the front of lenses means more light can get through them, which means better vision. Eliminating glare from the back of lenses means fewer visible distractions, for more comfortable vision.

Anti-reflective technology also makes your lenses less noticeable in person and in pictures. We offer many different lens coatings and are happy to inform you of your options.

Have more questions? Call, email or visit us today.
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