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We are Wisconsin.

Wisconsin Vision is the largest independently owned optical company in the Badger State. Since 1978, our family business has grown to include 26 locations in 21 cities plus our New Berlin lens lab, LBC Optics. Each pair of glasses we sell in our stores and online features lenses handcrafted by fellow Wisconsinites.

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Why Wisconsin Vision?

Putting down roots

Choosing Wisconsin Vision for your eye care means more money is reinvested in your community:

Locally-Owned Business:

$68 of Every $100 Stays Local

Absentee-Owned National Chain:

$43 of Every $100 Stays Local

Online Mega Retailers:

Virtually No Money Stays Local

Local businesses support other local businesses when buying goods and services for internal use. Chain firms typically buy from corporate sources. Local businesses generate more local tax revenue for our schools, roads, and police & fire departments.

Creating stronger communities

from the Mississippi to Lake Michigan

Locally-owned businesses give back to their communities at more than double the rate of national chains.

HOW WE GIVE BACK COMMUNITY EVENTS

Local ownership of business means people who live and work where you do are involved in development decisions impacting our lives and local environment.

At Wisconsin Vision, our patients are our neighbors. You’ll make real connections and enjoy exceptional personal service.

Preserving our way of life

Wisconsin is unlike anywhere else – let’s keep it that way! From the Fox Valley to Cream City, your neck of the woods has a distinct personality. Wisconsin Vision is proud to be part of the local culture, not a conglomerate.

Here in the Midwest, we don’t need self-proclaimed tastemakers to tell us what we like. Your store’s frame selection is based on hometown demand and preferences, not what’s trending on the coasts. Shopping locally uses less energy and resources, helping keep Wisconsin beautiful.

Let’s get it on, Wisconsin.

Connect with Wisconsin Vision to meet the people helping your community see, look, and live their best.

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