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Find the latest news articles and videos about Wisconsin Vision.

What is double vision?

What is Double Vision (Diplopia)?

April 7, 2023

Double vision, or Diplopia, is a disruption in your vision that causes you to see multiple images layered on top of one another. The problem can be temporary or long-lasting, depending on what’s causing the problem.


Effects of video games on your child's vision

Gaming & Your Child’s Vision

March 31, 2023

Video games can be a fun way for your child to pass time in a creative and engaging way. They can help boost a child’s hand-eye coordination, and mental dexterity and increase social skills, but like anything, they should be enjoyed in moderation. Too much gaming can have negative effects on your child, especially when it comes to their eyes.


Most Common Pediatric Eye Problems

The 13 Most Common Pediatric Eye Problems

October 10, 2022

If your child is experiencing vision issues, you’re not alone. 1 in 4 school-aged children have a vision disorder. For children, 80% of learning is visual. Vision problems are often misdiagnosed as learning disabilities, which is why it’s extra important to schedule routine eye exams for your kids. Your child’s development depends on it!


How to reduce eye strain at work

How can I reduce eye strain at work? (10 Easy Ways)

October 10, 2022

We’ve all been there — 3 p.m. rolls around, you’re sitting at work, the pixels start bleeding together and melting off the screen. The culprit is eye strain, a problem that affects two-thirds of Americans and 80% of children between the ages of 10-17.


What are Cataracts?

October 10, 2022

A cataract is a clouding of the eye caused by a breakdown of proteins and fibers in the eye’s lens.. It’s one of the most common vision impairments, affecting more than 20.5 million Americans over the age of 40. By 65, more than 90 percent of people in the U.S. will develop some level of cataracts.


Why does our vision get worse over time?

Why does our vision get worse over time?

October 10, 2022

Our vision gets worse as the fibers and muscles in our eyes begin to break down. This can be caused by aging, genetics, medical conditions, and lifestyle choices.


What is Macular Degeneration?

October 10, 2022

Macular degeneration is a chronic condition affecting the macula in the retina’s center. Symptoms including blurred, distorted vision and blindspots ranging from mild to serious in severity.


Diabetic retinopathy eye exams

What is Diabetic Retinopathy?

October 10, 2022

Diabetic retinopathy is a vision affliction that, while sometimes mild or asymptomatic, can lead to blindness. It is one of the most common causes of vision loss worldwide. Blood vessels in the retina become damaged and leak blood and other fluids into the eye’s interior. Risk factors increase in diabetics with less control over their blood sugar levels.


20/20 Vision

What is 20/20 Vision?

October 10, 2022

20/20 vision measures the sharpness of your vision when standing 20 feet away from an object. A lot of people think 20/20 vision is “perfect” vision, but it’s actually average vision. If somebody has 20/20 vision, they can see the same amount of detail as the average person.

In Europe, normal vision is considered 6/6, since they use meters instead of feet.


Designer Glasses Brands from Wisconsin Vision

The Best Designer Brand Glasses

July 13, 2022

The glasses you choose aren’t just to benefit your vision. They should also make you feel comfortable and fashionable. Finding quality glasses you love might be a challenge, but Wisconsin Vision carries some of the finest luxury eyewear brands you can trust. Find something new among sunglasses and prescription lenses that celebrities rave about. See More.

Wisconsin Vision Tele-optometry

Tele-Optometry & Virtual Eye Exams

May 31, 2022

The Wisconsin Vision team recently had the opportunity to show FOX6 News our new Tele-Optometry technology. See more. 

2021 Company Picnic

July 31, 2021

Our annual company picnic is a great time to reminisce on the past year, meet new faces, and enjoy a delicious meal! View Blog

Contact Lens Care

Contact Lens Care

May 31, 2021

Whether you have been a contact lens user for years or are brand new to using contacts, knowing how to properly take care of your contact lenses can feel overwhelming and tedious. Read More

5 BEST frames for round faces

May 31, 2021

The 5 BEST frames for round faces! No more feeling overwhelmed when trying to pick out new frames. It's time to take charge and find what looks good on you. Read More for fashion-forward frames for round faces!

Protect your eyes this summer with polarized lenses from Wisconsin Vision

Get Ready for summer with Polarized Sunglasses!

May 1, 2021

Protect your eyes this summer with polarized lenses from Wisconsin Vision. Read More

Our new ZEISS PureCoat Plus Blue Protect

New ZEISS PureCoat Plus BlueProtect

April 1, 2021

Wisconsin Vision is proud to now be offering Blue Light protection on most lens type! Read More

Wisconsin Vision provides quality prescription safety glasses to workers across various industries

Safety Glasses

March 1, 2021

Throughout this last year we have all become more aware of the essential workers around us who are sacrificing to protect those we love. As an essential business, Wisconsin Vision understands the need for proper protection and we are proud to provide quality prescription safety glasses to workers across various industries. Learn more

Wisconsin Vision Anti-Fog Technology

Wisconsin Vision Anti-Fog Technology

January 15, 2021

If your occupation requires you to wear a mask and you need a solution for fogged up glasses, try our anti-fog lens wipes and spray. Read More

Wisconsin Vision is back open to help serve the community

April 29, 2020

Wisconsin Vision stores are now open for essential services and curbside dispensing. News article features video interview with Wisconsin Vision CEO Darren Horndasch.


Keeping Wisconsin Vision Healthy

February 29, 2020

At Wisconsin Vision, we take your health and safety very seriously. The respiratory illness Coronavirus has spread across the world, and now officials in the U.S. have warned that we might see an outbreak across the United States.  When a serious health issue arises, our team comes together to reassess our strategies to keep our patients and staff healthy.

Read more

Wisconsin Vision and Fox Sports Talk Youth Sports

May 10, 2019

Craig Coshun & Jerry Augustine of Fox Sports reveal why regular eye exams & sports eyewear are so important for young people in sports. A must-see for parents and grandparents of school-aged athletes.

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Free Eyeglasses for MPS Students

November 29, 2018

Wisconsin Vision provides donated hundreds of pairs of eyeglasses to students in the Milwaukee Public school system. Learn how these free glasses are improving children's learning.

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Optometrists Help Milwaukee Students In Need

November 14, 2018

Wisconsin Vision is giving local students the gift of sight. Today's TMJ4 covers the story at Clarke Street School in Milwaukee.


Bucks' Dellavedova and Wisconsin Vision Keep Kids Reading

May 4, 2018

When point guard Mathew Dellavedora created a reading program at Milwaukee's Our Next Generation School, he noticed many kids struggled seeing the books. See how Wisconsin Vision helped bridge the gap between athletics, education, and community.


Wisconsin Vision Opens Its 40th Store

April 6, 2018

Fox Sports' Sophia Minnaert reports on the opening of the 40th Wisconsin Vision store at the Corners of Brookfield. Take an inside look at the newest eyewear brands.


Free Glasses for Kids: Wisconsin Vision's Rewarding Mission

November 10, 2017

Milwaukee students picked out eyeglasses from a display at Kagel Elementary free of charge. Learn how Wisconsin Vision has helped thousands of kids in need.



Milwaukee Students Receive Free Eyecare

November 10, 2017

Wisconsin Vision's Clear Days Ahead partnership provides free screenings and glasses for MPS students. Learn more about the life-changing program.


Milwaukee Students Receive Free Vision Screenings

November 10, 2017

Bad vision is costing Milwaukee students their ability to learn. See how Wisconsin Vision is helping.


Fox Sports and Wisconsin Vision Talk Contacts

September 9, 2017

Craig Coshun of Fox Sports speaks with a Wisconsin Vision doctor about the transition into contact lenses. Important insight into how contacts work well for adults and children.


History of Wisconsin Vision

May 2, 2017

Wisconsin Vision's Paul George and Darren Horndasch share the history of the company, and what's in store for the future.


Wisconsin Vision Announces New Store at The Corners

January 23, 2017

Wisconsin Vision confirms plans to open a new location at Brookfield's new lifestyle and shopping center, The Corners.


The Morning Blend Talks "Clear Days Ahead"

October 19, 2016

Wisconsin Vision discusses their 'Clear Days Ahead' program on The Morning Blend. Hear about the difference Wisconsin Vision has made for underprivileged children.


Wisconsin Vision President Leads Event to Support Milwaukee Youth

July 28, 2016

Wisconsin Vision President leads Harley riders to Nashville to benefit Sophia's Heart, a Milwaukee arts program for at-risk youth.


Wisconsin Vision Steps in to Benefit At-Risk Youth

July 28, 2016

Wisconsin Vision President/CEO and board members take part in Danny Gokey's Heart 2 Heart Ride. See how the event combining motorcycles & music supports Milwaukee youth.


Fox Sports and Wisconsin Vision Explain the Importance of Sunglasses

July 12, 2016

Sophia Minneart and Tony Smith discuss how sunglasses protect against harmful UV radiation. Important insight for parents of young children.


Significance of Eye Exams with Fox Sports and Wisconsin Vision

April 26, 2016

Sophia Minneart and Doctor Dalecky of Wisconsin Vision discuss the benefit of annual eye exams, and share important information on eye health.


Wisconsin Vision's Customer Experience on Fox Sports

February 2, 2016

The customer experience at Wisconsin Vision through the eyes of Sophia Minnaert. Learn what sets Wisconsin Vision apart from other vision centers.


The Importance of Professionally Fit Frames

The Importance of Professionally Fit Frames

At Wisconsin Vision, our team is dedicated to your complete optical comfort. This includes ensuring our patients understand the importance of having their new or existing frames professionally fit by one of our experts. Read More

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