Milwaukee Third WardWe're in the Renaissance Building a couple blocks south of Milwaukee Public Market. Our store is a stone's throw from Blue Bat and Milwaukee Ale House.
Milwaukee Eyeglass Store
Wisconsin Vision is Milwaukee’s best eyeglass store and eye care center. Find quality eyewear & affordable vision care on Water Street in the Third Ward.
Where Milwaukee shops for designer eyeglass frames
Our Third Ward location has a wide selection of timeless and fashion-forward glasses from leading brands. We carry the latest styles for men, women and kids.
Find the latest deals & discounts on eyeglasses, eye exams, contact lenses and more.
PRESCRIPTION SAFETY GLASSES
We're a direct provider of prescription safety glasses for employers and individuals. We can design a custom safety eyewear program for your business or recommend the best safety frames & lenses for your budget.
We carry a large selection of prescription and non-Rx sunglasses for men, women and kids. We offer many types of sunglass lenses & treatments including polarized, adaptive (color changing), mirrored and more.
Optical store FAQ
There’s no average price, because there’s no average patient! The final out-of-pocket cost of prescription glasses depends on the type of frame and lenses and whether you have vision insurance.
We carry a wide range of frames including designer options and value-priced picks. You can get a free coverage check and we’ll explain how to get the most out of your benefits. Or take advantage of our deals and discounts only available for patients without insurance. We also accept CareCredit, which can make paying for eyeglasses easier.
We don’t offer same-day turnaround. Prescription eyeglasses are made and hand-finished at our lab in New Berlin and can take up to a week before they’re ready for you.
Because eyeglasses are custom made medical devices, this is one case where faster isn’t necessarily better. The processes used in eyeglass fabrication are highly specialized and require state-of-the-art equipment and multiple quality checks (if done correctly).
There are thousands of variables that go into a single pair of prescription glasses: the frames you choose, your vision prescription, astigmatism magnitude and location, lens power, lens material, lens type, and lens treatments.
Quality isn’t always the quickest option, but for something as crucial as eye health and vision, we believe it’s the better option.
Yes! We sell prescription reading glasses with multiple lens options including bifocals, progressives, blue light filtering and more.
Over-the-counter readers are generally OK for short-term use. But if you have stronger vision in one eye, astigmatism, digital eyestrain or need distance vision correction, you’re better off getting proper prescription glasses for reading.
Yes! We accept donations of used prescription glasses on behalf of Lions Club International. Your unwanted eyewear can change a life.
Optometrists do not recommend wearing your everyday eyeglasses during most sports (golf, bowling and other no-contact activities should be fine). If there’s the potential to break your glasses you’re not only risking the cost of replacing them, but your eyes could be injured.
Prescription sports glasses are a much better option as they’re designed to protect your eyes and can even enhance performance! Our opticians are happy to explain your sports eyewear options at Wisconsin Vision.
Most people who wear glasses on a regular basis would tell you anti-reflective (AR) coating is definitely worth it. AR coating (also called anti-glare coating) eliminates almost all reflected light from both the fronts and backs of optical lenses.
Eliminating glare from the front of lenses means more light can get through them, which means better vision. Eliminating glare from the back of lenses means fewer visible distractions, for more comfortable vision.
Anti-reflective technology also makes your lenses less noticeable in person and in pictures. We offer many different lens coatings and are happy to inform you of your options.