Affordable Comprehensive Eye Exams Starting at $75*

Routine eye exams are an important part of preventative health care. Even with perfect vision, an annual eye exam is a simple, cost-effective way to protect your vision and health.

*Terms & conditions apply.

Wisconsin Vision Eye Exams

Eye Exam Cost

We offer comprehensive eye exams starting at $75*. Your eye exam may be covered by insurance. Be sure to ask us about your plan prior to or during your visit.

Who Should Get Checked and When?

Eye exams are important for everyone, from children to adults and seniors. Even if you have no symptoms, regular eye exams help maintain healthy vision and detect problems early.

What Happens During Your Eye Exam?

Pre-testing

Before your exam, our opticians may perform quick, non-invasive screenings, like autorefraction, eye pressure checks or visual fields tests.

Refraction test during eye exam

Autorefraction

An autorefractor measures how light changes as it enters your eyes to quickly estimate your vision prescription.

eye exam tonometry Wisconsin

Tonometry

An autorefractor measures how light changes as it enters your eyes to quickly estimate your vision prescription.

Vision testing procedures

Visual Field Tests

During a visual field test, you’ll look straight ahead while small lights flash in your side vision to check how well you can see in your peripheral view.

Retinal Imaging

Retinal Imaging*

During retinal imaging, a special camera takes detailed pictures of the back of your eye without dilation. The process is quick, comfortable, and provides immediate results.

*Optomap Retinal Imaging

Our advanced imaging technology captures a detailed picture of your retina in seconds. It helps doctors detect eye conditions early, often before symptoms appear. Optomap imaging is typically done prior to your visit with the doctor.

Eye Exams

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How Often Do I Need My Eyes Checked?

The American Optometric Association recommends the following guidelines for people with no signs of eye or vision problems:

5 - 18 Years Once a year
19 - 60 Years Every 1-2 years or as recommended
60+ Years Once a year

*Our doctors of optometry provide eye exams for children aged 5 and older. For children younger than 5, please contact us for a referral.

If chronic conditions like diabetes or glaucoma run in your family, you may need more frequent checkups. Our optometrists provide eye exams for patients with diabetes and are qualified to treat eye problems associated with Type 1 or Type 2 diabetes.

  • Why exams are important
  • When to see us
  • Insurance/No Insurance
  • See us today
Why exams are important?

Why exactly are eye exams so important?

Disease prevention & early detection of serious health problems.

Health problems, including cancer, hypertension, diabetes, and more, can be detected during a routine eye exam. Your eye doctor can notice warning signs of systemic diseases by evaluating the blood vessel health in your retina. Many eye diseases don’t have obvious symptoms such as pain or vision changes, until a serious eye problem has developed.

Experience healthy, perfect vision at every stage of life.

You may not realize you’re missing perfect vision until you see it. For children, vision issues can affect learning, sports and social growth.

For most all ages, long hours on screens often bring digital eye strain, causing dryness, headaches, and blurred vision. Thus, eyesight can decline gradually.

Vision can deteriorate gradually, especially with age. Regular exams and prescription updates keep you seeing clearly and comfortably.

When to see us

If any of the following are true, it’s time to schedule an exam:

  • You experience headaches, squinting, or blurred vision.
  • Driving at night has become difficult.
  • You’ve noticed a sudden increase in ‘floaters,’ spots, and/or bright flashes.
  • You have chronic eye pain, redness, dryness, itching, discharge, or irritated skin around the eyes.
  • You’ve experienced an injury to the eye or eye area.
Insurance/No Insurance

Using insurance for an eye exam

At Wisconsin Vision, we take most types of vision insurance and offer free coverage checks to make sure you’re getting the maximum benefits from your plan. If there are any out-of-pocket expenses associated with getting your eye exam, we’ll tell you exactly how it breaks down so you won’t have any surprises.

If you have a medical condition like pink eye or glaucoma, your medical insurance may also be billed for related eye care services.

Our highly trained opticians are happy to show you how to get the most value out of your vision insurance, union health plan, HSA or flex dollars.

Some plans we take:

No insurance for an eye exam

Right now we’re offering comprehensive eye exams for $75* at all Wisconsin Vision locations (contact lens examinations excluded, terms & conditions apply).

See us today

Eye exams in West Madison, WI

Visit our Madison eye exam schedule to book a $75* eye exam in November 2025. Wisconsin Vision's W. Madison location is conveniently located at 5505 Odana Rd, Madison, WI 53719. Call 608-277-9393 for immediate help booking an appointment. We provide comprehensive eye exams for children and adults. New patients are always welcome.

What is included in a standard eye exam from Wisconsin Vision?

Our affordable eye exams include eye health assessment, vision testing and prescription updates for glasses or contacts. Contact our Madison West store today for details about eye exam pricing.

Are walk-ins accepted at the Madison West location?

Walk-ins are dependent on the number of scheduled appointments there are at the time. Scheduling an appointment online is the best way to ensure you meet with an eye doctor the same day you come in.

If my child is not complaining about their eyesight, do they still need a child’s eye exam?

Keeping routine eye exams is important for children, even if they never complain about their vision. Sometimes, children don’t realize or have the ability to explain when they are having trouble seeing. When vision problems are detected earlier, treatment becomes much more effective. Contact us today to learn more about our pediatric eye exams.

What are the most common side effects of eye dilation?

Some of the side effects of dilating drops include: blurry vision, light sensitivity and enlargement of the pupil. These can last between 4-6 hours, depending on the type and concentration of drops used. This can be done during a pediatric exam, so contact our eye center if you have any questions about the side effects for your child.

Does Wisconsin Vision’s Madison West location offer Telehealth services?

We are working on implementing Telehealth capabilities at all our Wisconsin Vision locations. Unfortunately, our Madison West location does not yet offer Telehealth eye exams.
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