Affordable Comprehensive Eye Exams Starting at $75*

Routine eye exams are an important part of preventative health care. Even with perfect vision, an annual eye exam is a simple, cost-effective way to protect your vision and health.

*Terms & conditions apply.

Wisconsin Vision Eye Exams

Eye Exam Cost

We offer comprehensive eye exams starting at $75*. Your eye exam may be covered by insurance. Be sure to ask us about your plan prior to or during your visit.

Who Should Get Checked and When?

Eye exams are important for everyone, from children to adults and seniors. Even if you have no symptoms, regular eye exams help maintain healthy vision and detect problems early.

What Happens During Your Eye Exam?

Pre-testing

Before your exam, our opticians may perform quick, non-invasive screenings, like autorefraction, eye pressure checks or visual fields tests.

Refraction test during eye exam

Autorefraction

An autorefractor measures how light changes as it enters your eyes to quickly estimate your vision prescription.

eye exam tonometry Wisconsin

Tonometry

An autorefractor measures how light changes as it enters your eyes to quickly estimate your vision prescription.

Vision testing procedures

Visual Field Tests

During a visual field test, you’ll look straight ahead while small lights flash in your side vision to check how well you can see in your peripheral view.

Retinal Imaging

Retinal Imaging*

During retinal imaging, a special camera takes detailed pictures of the back of your eye without dilation. The process is quick, comfortable, and provides immediate results.

*Optomap Retinal Imaging

Our advanced imaging technology captures a detailed picture of your retina in seconds. It helps doctors detect eye conditions early, often before symptoms appear. Optomap imaging is typically done prior to your visit with the doctor.

Eye Exams

Book Eye Exam Find Your Location:

How Often Do I Need My Eyes Checked?

The American Optometric Association recommends the following guidelines for people with no signs of eye or vision problems:

5 - 18 Years Once a year
19 - 60 Years Every 1-2 years or as recommended
60+ Years Once a year

*Our doctors of optometry provide eye exams for children aged 5 and older. For children younger than 5, please contact us for a referral.

If chronic conditions like diabetes or glaucoma run in your family, you may need more frequent checkups. Our optometrists provide eye exams for patients with diabetes and are qualified to treat eye problems associated with Type 1 or Type 2 diabetes.

  • Why exams are important
  • When to see us
  • Insurance/No Insurance
  • See us today
Why exams are important?

Why exactly are eye exams so important?

Disease prevention & early detection of serious health problems.

Health problems, including cancer, hypertension, diabetes, and more, can be detected during a routine eye exam. Your eye doctor can notice warning signs of systemic diseases by evaluating the blood vessel health in your retina. Many eye diseases don’t have obvious symptoms such as pain or vision changes, until a serious eye problem has developed.

Experience healthy, perfect vision at every stage of life.

You may not realize you’re missing perfect vision until you see it. For children, vision issues can affect learning, sports and social growth.

For most all ages, long hours on screens often bring digital eye strain, causing dryness, headaches, and blurred vision. Thus, eyesight can decline gradually.

Vision can deteriorate gradually, especially with age. Regular exams and prescription updates keep you seeing clearly and comfortably.

When to see us

If any of the following are true, it’s time to schedule an exam:

  • You experience headaches, squinting, or blurred vision.
  • Driving at night has become difficult.
  • You’ve noticed a sudden increase in ‘floaters,’ spots, and/or bright flashes.
  • You have chronic eye pain, redness, dryness, itching, discharge, or irritated skin around the eyes.
  • You’ve experienced an injury to the eye or eye area.
Insurance/No Insurance

Using insurance for an eye exam

At Wisconsin Vision, we take most types of vision insurance and offer free coverage checks to make sure you’re getting the maximum benefits from your plan. If there are any out-of-pocket expenses associated with getting your eye exam, we’ll tell you exactly how it breaks down so you won’t have any surprises.

If you have a medical condition like pink eye or glaucoma, your medical insurance may also be billed for related eye care services.

Our highly trained opticians are happy to show you how to get the most value out of your vision insurance, union health plan, HSA or flex dollars.

Some plans we take:

No insurance for an eye exam

Right now we’re offering comprehensive eye exams for $75* at all Wisconsin Vision locations (contact lens examinations excluded, terms & conditions apply).

See us today

Eye exams in East Madison, WI

Visit our Madison eye exam schedule to book a $75* eye exam in November 2025. Wisconsin Vision's E. Madison location is conveniently located at 2612 E Washington Avenue, Madison, WI 53704. Call 608-249-5100 for immediate help booking an appointment. We provide comprehensive eye exams for children and adults. New patients are always welcome.

Is an eye exam at Wisconsin Vision affordable for a family?

Wisconsin Vision offers affordable eye exams for patients of all ages, and new patients are always welcome. For specific pricing on eye exams, contact our Madison East store for more details.

Does the Madison East location accept walk-in patients?

Walk-ins and same-day appointments are subject to availability around scheduled appointments. Schedule your appointment online to confirm the next time you come in you will see an eye doctor the same day.

What tests are performed during a pediatric eye exam?

During your child’s eye exam, they may be assessed on different aspects of their health, including visual acuity, binocular vision, visual field, retinoscopy, eye movement, eye health and pupil response. Contact our store today if you have any questions regarding these vision tests.

What can I do if my child is nervous about their eye exam?

Telling your child when you scheduled their first eye exam may help reduce some stress. Bringing them into the clinic before the exam may get them familiar with the location, also relieving some anxiety. You are also welcome to bring them in with you when you have an eye exam to show them the process and how painless and important it is for people to do.

Does Wisconsin Vision’s Madison West location offer Telehealth services?

We are working on implementing Telehealth capabilities at all our Wisconsin Vision locations. Telehealth services are coming soon to our Madison West location.
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