Affordable Comprehensive Eye Exams

Routine eye exams are an important part of preventative health care. Even with perfect vision, an annual eye exam is a simple, cost-effective way to protect your vision and health.

Wisconsin Vision Eye Exams

Eye Exam Cost

We offer comprehensive eye exams starting at $75* . Your eye exam may be covered by insurance. Be sure to ask us about your plan prior to or during your visit.

Who Should Get Checked and When?

Eye exams are important for everyone, from children to adults and seniors. Even if you have no symptoms, regular eye exams help maintain healthy vision and detect problems early.

What Happens During Your Eye Exam?

Pre-testing

Before your exam, our opticians may perform quick, non-invasive screenings, like autorefraction, eye pressure checks or visual fields tests.

$Refraction test during eye exam$

Autorefraction

An autorefractor measures how light changes as it enters your eyes to quickly estimate your vision prescription.

Tonometry

An autorefractor measures how light changes as it enters your eyes to quickly estimate your vision prescription.

Visual Field Tests

During a visual field test, you’ll look straight ahead while small lights flash in your side vision to check how well you can see in your peripheral view.

Retinal Imaging*

During retinal imaging, a special camera takes detailed pictures of the back of your eye without dilation. The process is quick, comfortable, and provides immediate results.

*Optomap Retinal Imaging

Our advanced imaging technology captures a detailed picture of your retina in seconds. It helps doctors detect eye conditions early, often before symptoms appear. Optomap imaging is typically done prior to your visit with the doctor.

Eye Exams

Book Eye Exam Find Your Location:

Eye Exam Types

Comprehensive In-Store Eye Exam

A full evaluation with one of our doctors, including vision testing, eye health assessments and personalized recommendations.

Telehealth Eye Exam

Telehealth eye exams allow you to meet with an Optometrist virtually while an on-site technician guides you through testing. Great for convenience without sacrificing quality.

How it works: A comprehensive eye exam is conducted in-store with an on-screen Optometrist via video call, while our technician guides you through the process to help ensure an accurate eyeglass prescription by the Optometrist.
When it’s useful: Routine eye exams and follow-ups.
Limitations: For complex issues, a visit with our in-house Optometrist may be recommended.

Contact Lens Exams

If you wear or want to start wearing contact lenses, you’ll need a contact lens exam and fitting to measure your pupil and iris, map your cornea, and evaluate your tear film.

Eye Exam for:

How Often Do I Need My Eyes Checked?

The American Optometric Association recommends the following guidelines for people with no signs of eye or vision problems:

5 - 18 Years	Once a year
19 - 60 Years	Every 1-2 years or as recommended
60+ Years	Once a year

*Our doctors of optometry provide eye exams for children aged 5 and older. For children younger than 5, please contact us for a referral.

If chronic conditions like diabetes or glaucoma run in your family, you may need more frequent checkups. Our optometrists provide eye exams for patients with diabetes and are qualified to treat eye problems associated with Type 1 or Type 2 diabetes.

Why exams are important
When to see us
Insurance/No Insurance

Why exams are important

Why exactly are eye exams so important?

Disease prevention & early detection of serious health problems.

Health problems, including cancer, hypertension, diabetes, and more, can be detected during a routine eye exam. Your eye doctor can notice warning signs of systemic diseases by evaluating the blood vessel health in your retina. Many eye diseases don’t have obvious symptoms such as pain or vision changes, until a serious eye problem has developed.

Experience healthy, perfect vision at every stage of life.

When to see us

If any of the following are true, it’s time to schedule an exam:

You experience headaches, squinting, or blurred vision.
Driving at night has become difficult.
You’ve noticed a sudden increase in ‘floaters,’ spots, and/or bright flashes.
You have chronic eye pain, redness, dryness, itching, discharge, or irritated skin around the eyes.
You’ve experienced an injury to the eye or eye area.

Insurance/No Insurance

Using insurance for an eye exam

At Wisconsin Vision, we take most types of vision insurance and offer free coverage checks to make sure you’re getting the maximum benefits from your plan. If there are any out-of-pocket expenses associated with getting your eye exam, we’ll tell you exactly how it breaks down so you won’t have any surprises.

If you have a medical condition like pink eye or glaucoma, your medical insurance may also be billed for related eye care services.

Our highly trained opticians are happy to show you how to get the most value out of your vision insurance, union health plan, HSA or flex dollars.

Some plans we take:

& More! Plans We Take

No insurance for an eye exam

Right now we’re offering comprehensive eye exams for $75* at all Wisconsin Vision locations (contact lens examinations excluded, terms & conditions apply).

How often should I get my eyes checked?

Most people should have an eye exam every 1–2 years, but your doctor will recommend what’s best for you.

Is Telehealth as thorough as an in-person exam?

Yes, absolutely. Telehealth exams cover most routine needs and are guided by an on-site optician. The only difference is the doctor is virtual. Should there be a complex concern or need an in-person doctor visit may be recommended.

Do I need an appointment for Optomap imaging?

No appointment is required beyond your scheduled eye exam; imaging is typically done as part of your visit. There is an additional cost to this.

Do at-home online eye exams work?

Doing your own eye exam online can help determine your prescription, but cannot check the health of your eyes. Eye exams performed by optometrists are far more effective, and can help guarantee your eye exam is thorough and accurate. A professional optometrist with specialized equipment will always be your best bet for detecting any health issues and ensuring an optimal subscription.

How much do eye exams cost?

Eye exams are just $75* at Wisconsin Vision.

What does an eye exam include?

Your overall health, previous visits, and current symptoms will determine specific tests done during your eye exam. In general, the standard eye exam includes:

Patient history review - any vision symptoms, eye injuries, medications, and family history concerns.
Your doctor may also ask about your workplace and routines to screen for environmental conditions affecting your eyes.
Vision chart tests to measure visual acuity at near and far distances. Other tests measure depth perception, color vision, peripheral vision, eye muscle function, and how pupils respond to light.
- Refraction Tests: While you look through a series of different lenses, your eye doctor measures how the lenses focus light. You participate by saying which one of two options gives you a clearer vision. This lets your eye doctor refine the lens power you need to properly correct vision problems including nearsightedness, farsightedness, and astigmatism.
- Keratometry Tests: A circle of light is focused on the cornea (the clear outer part of your eye) and its reflection is measured. This lets your optometrist measure the outer contour to measure astigmatism and get the right fit for contact lenses.
- Tonometry Tests: To measure your eye pressure. Eyes are continually producing clear fluid that flows into your eyes and drains out. If there’s a problem with drainage, pressure can build up and damage the optic nerve (causing glaucoma). In this test, an instrument releases a small puff of air as a sensor measures the corresponding indentation on the eye’s surface.
- Eye Movement Tests: Your eye doctor may perform tests to assess how well your eyes are able to change focus and move/work in unison (eye teaming). Evaluating how your eyes move can let your optometrist identify problems compromising your focus or binocular vision.
- Dilation Tests: Eye drops are used to dilate the pupils, which gives your doctor a better view of your retina, optic nerve, and other internal eye structures. Optomap® dilation-free retinal imaging allows your doctor to conduct a comprehensive retinal exam with no dilating drops needed (not available at all locations*).
- Contact Lens Exams: If you wear or want to start wearing contact lenses, you’ll need a contact lens exam and fitting as well as a standard eye exam. A contact lens exam includes special tests to measure your pupil and iris, map your cornea, and evaluate your tear film. Contact lens wearers also have their eyes checked for any damage or changes contact lens use may have caused.

What should you NOT do before an eye exam?

Don't over-exert your eyes. Don't forget your glasses or contacts. Don't drink coffee or alcohol. Don't forget your insurance documents (if you have insurance). Don't be nervous! Eye exams at Wisconsin Vision are a simple and painless process with experienced optometrists to guide you through every step.