Wisconsin Vision


Designer Frames and Lenses, Sunglasses and Contact Lenses


Wisconsin Vision and Heartland Vision prides itself on helping our patients see better and look better. Allowing one of our trained opticians guide you through the proper fit and style for your personal needs is our primary goal. Today's technology has allowed us to provide a vast selection of the most current frames, contact lenses and optical lens choices to meet your specific needs. From complete basic reading glasses to the latest in fashion and style, Heartland/Wisconsin Vision will provide you the right choice at outstanding savings.

We are committed to providing the most current and wide selection of products like Prada, Calvin Klein, Coach, RayBan and many others -- not products and styles from years ago, but some of the newest trends in fashion & specialty eyewear. In addition, our commitment is to provide our patients with exceptional and memorable service no matter which of our optical centers are visited. Finally, a commitment to value and selection by offering basic to high fashion designer products in many different prices ranges.

Think Lenses First.

Your eyeglass lenses. They allow you to see the world correctly. See it clearly. See it comfortably. But did you know when it comes to getting a new pair of glasses, most people spend over 80% of their time just choosing their frames? Take a look at some of these incredible videos giving you information on the types of different lenses available to you.

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We understand - comfort, style and feeling good about your frames matters. But seeing well now and in the future should be equally important to you. If your eyeglass frames make a statement about you and your world, then your lenses should make a statement about how you see it. And for that, you need a guide.

Welcome to the EyeGlass Guide

We've created this site and our interactive EyeGlass Guide to help you better understand the many lens choices available to you. We also want to provide a solid foundation for your discussions with your optician. So take a few minutes to explore The EyeGlass Guide and see what's new and exciting in the world of eyeglass lenses. And see what you might be missing! Once you're done with your EyeGlass Guide, print or email your results and our professionals will assist you.

EyeGlass Guide 2.0

Highest Quality... Best Value... Eyecare Done Right...

Eyeglass cases, cords, reading glasses and cleaning supplies


Eyeglass cases, cords, reading glasses, cleaning supplies and much more...


Designer Frames

Designer Frames

Coach, Ray Ban, Calvin Klein, CK, Gucci, Flexon, Lacoste, Nike, Nautica and much more...


Performance lenses

Performance Lenses

The most advanced progressive lenses like Zeiss GT2 and Zeiss Individual


Specialty & Sports Eyewear

Wiley X, Nike Rx Sun, Liberty Sport, Rec Specs and more


The latest styles and fashions in Sunglasses


Brands like RayBan, Serengeti, Bolle', Coach, Nike and many more


Teflon Coating

Teflon Clear Coat Lenses

eliminate lens reflections so you can have clearer, crisper vision than is possible with ordinary lenses.




are clear indoors and at night but automatically adjust their level of tint to changing light conditions outdoors.


Contact Lenses

Brands like Coopervision, CIBA Vision, Vistakon and Bausch & Lomb


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