Products

Designer Frames and Lenses, Sunglasses and Contact Lenses

Wisconsin Vision and Heartland Vision prides itself on helping our patients see better and look better. Allowing one of our trained opticians guide you through the proper fit and style for your personal needs is our primary goal. Today's technology has allowed us to provide a vast selection of the most current frames, contact lenses and optical lens choices to meet your specific needs. From complete basic reading glasses to the latest in fashion and style, Heartland/Wisconsin Vision will provide you the right choice at outstanding savings.

We are committed to providing the most current and wide selection of products like Prada, Calvin Klein, Coach, RayBan and many others -- not products and styles from years ago, but some of the newest trends in fashion & specialty eyewear. In addition, our commitment is to provide our patients with exceptional and memorable service no matter which of our optical centers are visited. Finally, a commitment to value and selection by offering basic to high fashion designer products in many different prices ranges.

Think Lenses First.
 

Your eyeglass lenses. They allow you to see the world correctly. See it clearly. See it comfortably. But did you know when it comes to getting a new pair of glasses, most people spend over 80% of their time just choosing their frames?

We understand - comfort, style and feeling good about your frames matters. But seeing well now and in the future should be equally important to you. If your eyeglass frames make a statement about you and your world, then your lenses should make a statement about how you see it. And for that, you need a guide.

Welcome to the EyeGlass Guide
 

We've created this site and our interactive EyeGlass Guide to help you better understand the many lens choices available to you. We also want to provide a solid foundation for your discussions with your optician. So take a few minutes to explore The EyeGlass Guide and see what's new and exciting in the world of eyeglass lenses. And see what you might be missing! Once you're done with your EyeGlass Guide, print or email your results and our professionals will assist you.